226 : Digital

Ford.com Vehicle Showroom

Role: Contract senior designer
Client: Ford
Agency: Avenue A / razorfish

Final production designs for an experiential showroom whereby potential car buyers could navigate a virtual landscape to find the Ford vehicle that best suits their needs. Users can access a number of options from a top panel, including seating capacity, fuel efficiency, and price.

As users interact with an option, the text and icons floating behind the cars change to reflect their selections. Users navigate the area by moving their mouse to the left and right edges of the window, and the camera weaves around and between the automobiles.