226 : Digital

outside.in

Role: Contract art director
Client: outside.in

Outside.in, a hyperlocal news aggregator, invited me join them as a design consultant to update the visual design of the website and to develop features to engage their users and community. Working with a small team of developers, we introduced improvements to the site, including improved map interactions and integrated discussions into the news stream along with a streamlined design to better feature the aggregated content.

Additionally, I worked with the developers to redesign the Outside.in iPhone app to reflect the new visual design and interaction improvements. As the business changed, I also designed and helped develop an online application to allow media partners to curate Outside.in's aggregated content for use on their own sites through widgets associated with the partner toolkit.